Strong Public Support for Green Investments and Help for Low-Income Households, New Study Finds

A new Europe-wide study reveals overwhelming public support for greater government investment in sustainable energy, building renovations, and targeted aid to low-income households—despite signs the EU may be pulling back on climate funding.

Conducted by 89up, the research used political scenario testing to assess how different policy narratives influence public attitudes toward climate action and government responsibility.

Key findings:

• 65% of Europeans agree that investing in sustainable energy and reducing reliance on fossil fuels is essential for Europe’s security.
• 67% think governments must do more to tackle climate change, even if that requires spending more public money.
• 71% support government action to replace outdated heating systems and reduce volatile energy bills—even if it means higher government investment.

Widespread support for ETS2 pricing

Only 27% of respondents believe that polluting fuels (like oil and gas) should not cost more than clean energy. The rest agree they should cost more, either:

• For everyone (28%)
• For the wealthy only (27%)
• Based on income levels (26%)

Although far-right voters are significantly more skeptical—38% oppose higher prices for dirty fuels—support is otherwise consistent across political groups.

Compensation: Focus on Cutting Bills

When asked how ETS2-related compensation should be used:

• 48% want it focused on lowering electricity bills.
• 24% prefer lower income taxes.
• Only 15-21% support general cash transfers or support for adopting clean technologies.

Top Priority: Direct Grants for Low-Income Households

When asked where the EU should direct its climate-related financial support:

• 40% chose direct grants for low-income households.
• 30% backed low- or zero-interest loans for home renovations (for households able to repay).
• 21% supported funding public buildings like hospitals and schools.

These findings signal a clear public mandate: Europeans want climate policies that are ambitious, fair, and focused on affordability—especially for the most vulnerable. As the EU debates the future of its Social Climate Fund, these preferences may prove critical in shaping the bloc’s green transition.