{"id":70137,"date":"2026-07-20T11:12:57","date_gmt":"2026-07-20T09:12:57","guid":{"rendered":"https:\/\/www.kyotoclub.org\/?p=70137"},"modified":"2026-07-20T11:13:02","modified_gmt":"2026-07-20T09:13:02","slug":"piccoli-raee-grande-coop-la-raccolta-cresce-e-conferma-la-solidita-del-modello","status":"publish","type":"post","link":"https:\/\/www.kyotoclub.org\/it\/news\/news-dai-soci\/2026\/07\/20\/piccoli-raee-grande-coop-la-raccolta-cresce-e-conferma-la-solidita-del-modello\/","title":{"rendered":"Piccoli RAEE, Grande Coop: la raccolta cresce e conferma la solidit\u00e0 del modello"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il progetto <a href=\"https:\/\/erionweee.it\/it\/piccoli-raee-grande-coop\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Piccoli RAEE, Grande Coop<\/strong><\/a>, promosso da <strong>Erion WEEE<\/strong>, <strong>Coop Lombardia<\/strong> e <strong>INRES Coop<\/strong>, sta registrando ottimi risultati sul fronte della raccolta dei piccoli Rifiuti di Apparecchiature Elettriche ed Elettroniche (RAEE), confermando la validit\u00e0 di un modello basato sulla disponibilit\u00e0 del servizio di raccolta nei punti vendita della grande distribuzione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019iniziativa \u00e8 stata lanciata nell\u2019ottobre del 2025 con l\u2019obiettivo di sensibilizzare i consumatori sul corretto conferimento e offrire loro un servizio accessibile e immediato. Grazie alle postazioni dedicate alla raccolta dei <strong>piccoli RAEE<\/strong> (fino a 25 cm di dimensione massima) posizionate all\u2019interno dei supermercati, da ottobre 2025 a giugno 2026 sono state raccolte complessivamente <strong>4,3 tonnellate <\/strong>di questi rifiuti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il risultato conferma quanto siano efficaci e necessarie iniziative come questa, che hanno l\u2019obiettivo di avvicinare la raccolta ai luoghi che fanno parte della quotidianit\u00e0 del cittadino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un progetto vincente fin dalle fasi iniziali<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nel corso della fase pilota, realizzata tra ottobre e dicembre 2025, sono stati coinvolti cinque punti vendita Coop situati a <strong>Brescia<\/strong>, <strong>Legnano<\/strong>, <strong>Lodi<\/strong>,<strong> Pavia e Treviglio <\/strong>per un totale di <strong>1,2 tonnellate di piccoli RAEE <\/strong>in tre mesi, pari al peso delle due F1 di Hamilton e Leclerc (senza i piloti \u2026).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questi risultati positivi hanno evidenziato come la prossimit\u00e0 dei luoghi di conferimento e l\u2019educazione dei cittadini siano elementi determinanti per trasformare la raccolta dei piccoli RAEE in un gesto semplice, accessibile e sempre pi\u00f9 integrato nella quotidianit\u00e0, e hanno suggerito la possibilit\u00e0 di estendere progressivamente il progetto <strong>\u201cPiccoli RAEE, Grande Coop\u201d<\/strong> ad altri punti vendita. Ad aprile 2026 l\u2019iniziativa \u00e8 stata estesa a cinque ulteriori punti vendita Coop in Lombardia: <strong>Busto Garolfo<\/strong>, <strong>Novate Milanese<\/strong>, <strong>Parabiago<\/strong>, <strong>Trescore Balneario<\/strong> e <strong>Voghera<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promosso da Erion WEEE, Coop Lombardia e INRES Coop, il progetto, lanciato nell\u2019ottobre del 2025, prosegue con successo: raccolte finora oltre 4 tonnellate di piccoli RAEE nei 10 punti vendita della Lombardia.<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kc_post_selected_socio_id":60876,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[24],"tags":[],"class_list":["post-70137","post","type-post","status-publish","format-standard","hentry","category-news-dai-soci"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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