{"id":51421,"date":"2024-01-19T10:08:37","date_gmt":"2024-01-19T09:08:37","guid":{"rendered":"https:\/\/www.kyotoclub.org\/?p=51421"},"modified":"2024-01-19T10:09:16","modified_gmt":"2024-01-19T09:09:16","slug":"economia-sostenibile-no-ai-fitofarmaci-si-alle-alternative-i-green-heroes-si-confrontano","status":"publish","type":"post","link":"https:\/\/www.kyotoclub.org\/it\/media-e-documenti\/kc-sulla-stampa\/2024\/01\/19\/economia-sostenibile-no-ai-fitofarmaci-si-alle-alternative-i-green-heroes-si-confrontano\/","title":{"rendered":"Economia sostenibile. No ai fitofarmaci, s\u00ec alle alternative. I \u2019green heroes\u2019 si confrontano"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Settanta per cento in meno d\u2019uso in agrofarmaci di sintesi (leggi, nella lista, anche fitofarmaci) in favore di \u2019alternative\u2019 naturali e biologiche, eliminazione al cento per cento dei diserbanti in vaso e tutta una serie di progetti che puntano alla riduzione di erbicidi in pieno campo, preferendogli materiale cosiddetto pacciamante, come corteccia di castagno \u2019o inerbimento artificiale\u2019. A guardarsi allo specchio (in un ritratto tutt\u2019altro che esaustivo) \u00e8 l\u2019azienda vivaistica pistoiese Giorgio Tesi Group il cui impegno in termini di sostenibilit\u00e0 \u00e8 per\u00f2 totale, andando oltre il tema ambientale e abbracciando anche il sociale: nascono cos\u00ec progetti che guardano a un\u2019idea di comunit\u00e0, che puntano al fare insieme, al bello, a ci\u00f2 che di positivo pu\u00f2 offrire il territorio, costruendo una narrazione che punta ad affascinare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Li chiamano &#8220;Green heroes&#8221; ovvero &#8220;eroi verdi&#8221; e questo \u00e8 anche l\u2019azienda pistoiese, secondo quel progetto nato nel 2019 da un\u2019iniziativa di Alessandro Gassmann e Annalisa Corrado con il supporto scientifico di Kyoto Club che punta a riconoscere chi nel suo fare impresa si \u00e8 dimostrato capace di lasciare un\u2019impronta buona nel mondo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.kyotoclub.org\/wp-content\/uploads\/WhatsApp-Image-2024-01-19-at-09.21.18.jpeg\">Leggi l&#8217;articolo completo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aziende d\u2019eccellenza da tutta Italia nella capitale europea del verde, dal tessile all\u2019energia. Ci sar\u00e0 anche Alessandro Gassman, padrino del progetto, ospite di Giorgio Tesi Group.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kc_post_selected_socio_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[40],"tags":[],"class_list":["post-51421","post","type-post","status-publish","format-standard","hentry","category-kc-sulla-stampa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Economia sostenibile. No ai fitofarmaci, s\u00ec alle alternative. I \u2019green heroes\u2019 si confrontano - Kyoto Club<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kyotoclub.org\/it\/media-e-documenti\/kc-sulla-stampa\/2024\/01\/19\/economia-sostenibile-no-ai-fitofarmaci-si-alle-alternative-i-green-heroes-si-confrontano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Economia sostenibile. No ai fitofarmaci, s\u00ec alle alternative. I \u2019green heroes\u2019 si confrontano - Kyoto Club\" \/>\n<meta property=\"og:description\" content=\"Aziende d\u2019eccellenza da tutta Italia nella capitale europea del verde, dal tessile all\u2019energia. Ci sar\u00e0 anche Alessandro Gassman, padrino del progetto, ospite di Giorgio Tesi Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kyotoclub.org\/it\/media-e-documenti\/kc-sulla-stampa\/2024\/01\/19\/economia-sostenibile-no-ai-fitofarmaci-si-alle-alternative-i-green-heroes-si-confrontano\/\" \/>\n<meta property=\"og:site_name\" content=\"Kyoto Club\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/KyotoClub\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-19T09:08:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-19T09:09:16+00:00\" \/>\n<meta name=\"author\" content=\"Giacomo Pellini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kyoto_club\" \/>\n<meta name=\"twitter:site\" content=\"@kyoto_club\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giacomo Pellini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.kyotoclub.org\\\/it\\\/media-e-documenti\\\/kc-sulla-stampa\\\/2024\\\/01\\\/19\\\/economia-sostenibile-no-ai-fitofarmaci-si-alle-alternative-i-green-heroes-si-confrontano\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kyotoclub.org\\\/it\\\/media-e-documenti\\\/kc-sulla-stampa\\\/2024\\\/01\\\/19\\\/economia-sostenibile-no-ai-fitofarmaci-si-alle-alternative-i-green-heroes-si-confrontano\\\/\"},\"author\":{\"name\":\"Giacomo Pellini\",\"@id\":\"https:\\\/\\\/www.kyotoclub.org\\\/it\\\/#\\\/schema\\\/person\\\/a89400912bbaea180d698b62a29058a6\"},\"headline\":\"Economia sostenibile. 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