{"id":67234,"date":"2026-03-05T08:53:00","date_gmt":"2026-03-05T07:53:00","guid":{"rendered":"https:\/\/www.kyotoclub.org\/?p=67234"},"modified":"2026-03-12T16:31:31","modified_gmt":"2026-03-12T15:31:31","slug":"premiare-chi-pedala-innovazione-e-liberta-di-scelta-per-citta-piu-sane","status":"publish","type":"post","link":"https:\/\/www.kyotoclub.org\/en\/news-en\/news-from-the-world\/2026\/03\/05\/premiare-chi-pedala-innovazione-e-liberta-di-scelta-per-citta-piu-sane\/","title":{"rendered":"Premiare chi pedala: innovazione e libert\u00e0 di scelta per citt\u00e0 pi\u00f9 sane"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Firenze la mobilit\u00e0 ciclabile non \u00e8 solo un obiettivo ambientale, ma una politica concreta che unisce innovazione, libert\u00e0 di scelta e responsabilit\u00e0 individuale.<\/p>\n\n<p class=\"wp-block-paragraph\">Il progetto comunale\u00a0<strong>\u201cPedala, Firenze ti premia\u201d<\/strong>, basato sulla tecnologia certificata Pin Bike, riconosce fino a 20 centesimi di euro al chilometro per gli spostamenti casa-lavoro e casa-studio, con un tetto massimo di 30 euro al mese. Dal 2024 circa 4.000 cittadini hanno percorso oltre 4 milioni di chilometri, evitando pi\u00f9 di 600 tonnellate di anidride carbonica.<\/p>\n\n<p class=\"wp-block-paragraph\">Accanto all\u2019iniziativa comunale \u00e8 attivo\u00a0<strong>\u201cUniFi pedala\u201d<\/strong>, promosso dall\u2019Universit\u00e0 di Firenze: oltre 500 kit dedicati a studenti, ricercatori, docenti e personale tecnico-amministrativo consentono di certificare gli spostamenti casa-universit\u00e0, con incentivi economici mensili e obiettivi di riduzione del traffico e delle emissioni.<\/p>\n\n<p class=\"wp-block-paragraph\">Sul fronte aziendale \u00e8 operativo il modello\u00a0<strong>Bike2Work<\/strong>, adottato anche da Baker Hughes, che integra la mobilit\u00e0 ciclabile nei Piani di Spostamento Casa-Lavoro e nei programmi di welfare. I dipendenti che scelgono la bici partecipano a classifiche mensili con premi in voucher, mentre l\u2019azienda raccoglie dati utili per migliorare la pianificazione della mobilit\u00e0.<\/p>\n\n<p class=\"wp-block-paragraph\">A completare il quadro, Firenze ha avviato anche un\u00a0<strong>bollettino quotidiano sulla ciclabilit\u00e0 urbana<\/strong>, realizzato in collaborazione con Lady Radio, Legambiente e FIAB Firenze Ciclabile: un servizio informativo dedicato ai percorsi ciclabili, ai cantieri e alle criticit\u00e0, che rafforza sicurezza e consapevolezza.<\/p>\n\n<p class=\"wp-block-paragraph\">Un modello integrato che dimostra come sostenibilit\u00e0, innovazione tecnologica e valorizzazione del capitale umano possano procedere insieme, premiando comportamenti virtuosi e rafforzando la competitivit\u00e0 e la qualit\u00e0 della vita urbana.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/web.pin.bike\/open\/42\">https:\/\/web.pin.bike\/open\/42<\/a>\u00a0Open Data Platform del Comune di Firenze<\/li>\n\n\n\n<li><a href=\"https:\/\/web.pin.bike\/open\/45\">https:\/\/web.pin.bike\/open\/45<\/a>: Open Data Platform\u00a0del Bike2Work aziendale<\/li>\n\n\n\n<li><a href=\"https:\/\/web.pin.bike\/open\/47\">https:\/\/web.pin.bike\/open\/47<\/a>: Open Data Platform di UniFi<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":53,"featured_media":67232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"kc_post_selected_socio_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26],"tags":[140,137,111],"class_list":["post-67234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-from-the-world","tag-news-muoversincitta","tag-news-osservatorio-mobilita","tag-news-progetto-ccc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premiare chi pedala: innovazione e libert\u00e0 di scelta per 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